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Behr Paint Names UM Media Agency of Record

UM to take on all U.S. media duties for leading manufacturer of paints, primers, decorative finishes, stains and surface preparation products.

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Behr Paint and UM, the global media agency network of IPG Mediabrands, announced that UM has been named media Agency of Record for Behr in the U.S. UM will lead all media strategy, planning, buying, and data and analytics duties for the Behr Paint DIY, Professional and KILZ brands.

“We are excited to work with UM, a dynamic agency with a proven track record in enhancing growth strategies,” said Jodi Allen, global chief marketing officer, Behr Paint. “We look forward to collaborating and creating data-driven plans that forge new pathways for our brands to connect with both do-it-yourself and professional painters in new and exciting ways.”

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